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蔚來汽車二季度業績慘淡 第三季度或將開始回暖

若安丶 · 2019-09-26 09:04:57 ·出行

快乐时时平台注册近日,蔚來汽車發布了第二季度財報,虧損近一步擴大,不過財報披露,蔚來第三季度的情況開始有了明顯的復蘇跡象。

近日,蔚來汽車發布了第二季度財報,虧損近一步擴大,不過財報披露,蔚來第三季度的情況開始有了明顯的復蘇跡象。

業績方面,蔚來2019年第二季度總收入為15.086億元人民幣,其中汽車銷售額為14.145億元人民幣。扣除計提召回成本,蔚來2019年第二季度汽車銷售毛利率為負4.0%,上季度為負7.2%,毛利率環比上升。

對蔚來而言,這個夏天可以說是自成立以來最糟糕的日子了,其財務表現也直接體現在股價上,截至周二收盤,蔚來股價收跌20.22%,報2.17美元,盤中暴跌逾28%,創下歷史低點1.97美元。

快乐时时平台注册當然,蔚來第二季度財報不好,客觀原因在于,蔚來ES6是在6月18日才開始在全國正式交付,這導致其二季度交付量僅為413輛。第三季度,蔚來的交付數據已經開始有所改善,相比第二季度有明顯的提升。

汽車銷量開始回暖

快乐时时平台注册財報披露,蔚來第三季度的情況開始有了明顯的復蘇跡象,預計將交付ES8和ES6共4,200到4,400臺,同第二季度相比增加約18.2%到23.8%;2019年第三季度,預計總收入為15.93億元人民幣到16.63億元人民幣,同第二季度相比增加約5.6%到10.3%。

快乐时时平台注册7月,蔚來主動召回4,803輛ES8,由于優先滿足召回電池的生產,因而顯著影響了當月車輛的生產和交付。8月,蔚來共計交付1,943輛電動車,其中包括146輛ES8以及1,797輛ES6,呈現132.1%的月度增長。

快乐时时平台注册截至2019年8月31日,蔚來汽車交付總量達到21,670輛,與其年度銷量預期仍然有不小的差距。這一方面是2019年中國汽車行業整體市場環境嚴峻的體現,另一方面也是蔚來自身問題的體現。

在輿論層面,絕大多數車主都對蔚來給予好評,但是在媒體的報道中,蔚來的負面信息太多,這阻礙其進一步發展新車主。

仍需投入資金

盡管第三季度蔚來的銷量要好于第二季度,但如果要保持長期的競爭力,資金仍是蔚來需要解決的問題。第二季度,蔚來凈虧損32.85億元,主要虧損資金用于研發層面。對蔚來而言,短期只有縮減虧損額的可能,扭虧為盈仍需很長的時間。

因此,接下來的幾年時間,蔚來仍然需要持續投入資金,以保證第二代平臺的研發能夠順利進行。

快乐时时平台注册9月5日,蔚來與騰訊、李斌簽訂了可轉換債券認購協議。根據此協議,蔚來將以非公開發行的方式向投資者發行和出售本金總額2億美元的可轉換債券,預計在9月底之前完成。除此之外,其他融資也在正常推進。

快乐时时平台注册當然,如果蔚來汽車銷量得到明顯提升,將有助于其提升股價,進而通過二級市場完成募資。

當然,在進行融資的同時,適當的縮減支出也是很有必要的。為應對整體放緩的市場條件,蔚來通過在企業內執行了全面的效率和成本控制手段,優化資源投入與回報。這些舉措將進一步在銷售服務網絡及研發活動中提升效率和精簡運作。

快乐时时平台注册至第三季度末,蔚來的目標是將全球員工總數從2019年1月的9,900人減少到7,800人左右;至2019年年底,蔚來將通過額外的重組和拆分一些非核心業務來進一步達到更有效率的運營。

快乐时时平台注册李斌此前通過內部信宣布,蔚來將在9月底前在全球范圍減少1200個工作崗位。而據蔚來內部人士透露,這些縮減的崗位主要集中在人力資源,法務、財務等運營支持性部門,對研發和用戶服務等戰略核心部門影響很小,不會對蔚來的研發節奏造成影響,也不會對現有的用戶服務體系和服務內容造成影響。

多種策略提升銷量

進入9月,性價比更高的ES6基準版開始交付;蔚來接連推出系列金融政策,降低購車門檻,包括首任車主終身免費換電、終身免費質保,3年免息、首付30%起等系列政策。

從10月起,蔚來將開始交付配備84千瓦時電池包的ES6和ES8,車輛的綜合工況續航里程將分別提升至510公里和430公里,會進一步通過技術進步加強產品競爭力,進而持續提升銷售。

快乐时时平台注册今年夏天,J.D.Power發布中國新能源汽車體驗研究(NEVXI)報告,蔚來ES8憑借出色的質量和服務,在中大型純電動車型中排名第一,并成為2019年中國NEVXI質量獲獎車型。此外,蔚來也在品牌PP100總體排名中位列第一。但是在另一方面,媒體一直質疑蔚來虧損太多,也阻礙其發展新車主。

快乐时时平台注册蔚來團隊認為,雖然當下媒體負面比較多,但是真正買了車的車主對蔚來品牌本身的評價一直很高,團隊有信心提升汽車銷量。

快乐时时平台注册為了提升銷量,蔚來將拓展中型城市的銷售渠道,大力度發展以展示銷售為主的NIO Space的建設,利用好現有投資,提高運營效率。

快乐时时平台注册據悉,未來NIO Space會采取與合作伙伴共建的方式,與NIO House相比,大幅度降低了建設、租金與運營成本;同時可以非常高效地下沉,在更多商圈觸及更多用戶,同時可以節省以往在商場租場地路演的成本。

目前,蔚來已擁有20家NIO House(17個城市),13家pop-up NIO House(13個城市),3家NIO Spaces(3個城市),41家NIO Space Partners(29個城市)。

免責聲明:本文來自自媒體,不代表科技訊的觀點和立場

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